A Hands-on leader who enjoys training and developing staff to improve productivity and drive profit enhancement, Zaher always strives to empower and invest in the human element. Also understanding the fact that the highest ROI on the long-run is and will always be on humans, he heads SEEDS with an authoritative leadership, encouraging team members to use their strengths and emerge as leaders themselves.

Zaher El Houssari always begins with a written plan, aiming to minimize unnecessary expenses and prioritize short-term goals. He incorporates financial objectives into the company’s predetermined budget and places emphasis on productive projects. This comprehensive approach has a cumulative impact on the company’s growth and enhances long-term performance. Also, Zaher El Houssari emphasizes the importance of ensuring timely customer payments and maintaining a clear understanding of day-to-day costs to facilitate effective planning. He recognizes the need to comprehensively comprehend the company’s risk profile, monitor financial outflows, and be prepared to address unexpected losses. For instance, in 2020, when all banks in Lebanon ceased project funding, Zaher’s team successfully navigated the crisis by internally financing all their projects. Thanks to the group’s robust financial position, they managed to overcome the financial challenges and emerged triumphant.

As the CFO he also holds a pivotal role of internal departmental weekly meetings in optimizing the financial operations of the company. Through collaborative efforts with other departments, Zaher ensures cost efficiency, in turn, securing the best proposal prices, and enhances profitability margins. By joining forces in these meetings, the end result is a significant boost in profitability and improved business growth.

Zaher El Houssari demonstrated his visionary approach during the pandemic, a time when many companies were struggling. Leading SEEDS, he successfully navigated the challenging circumstances by strategically reallocating resources and shifting focus from fluctuating high revenue income companies to more stable, lower income companies. This adaptability allowed the group to weather the economic storm, showcasing the resilience that comes from having deep-rooted foundations. As a result, the group experienced marginal growth even in the face of adversity.