THE MOST INFLUENTIAL WOMEN LEADERS OF THE YEAR - 2023
Cynthia Huang
Vice President & Executive Board Member – UDN Group
An Epitome of All-Rounded Excellence
The demand of the industry is having more agile services, faster deliveries, and flawless representation. With companies looking for diversity and broad ideas, most of the companies across various sectors are welcoming women leaders, and the field of packaging is no different. Despite it being a clearly male dominated field, women like Cynthia Huang are setting new examples for fellow women, progressing effectively as go-to leaders.
As the current Vice President and an Executive Board Member of UDN Group, Ms. Cynthia Huang has earned a name for herself as a manager who is more of a friend and a guide to all her colleagues and subordinates. Believing in the aspect of upgrading regularly to equip more knowledge of the latest information regarding the Tube Industry (which the UDN Corp. excels at), she is in-charge of taking effective decisions, working relentlessly as a strategic head.
Beyond her set responsibilities, Ms. Cynthia Huang actively participates in exhibitions nationally and worldwide every year and pays visits to UDN’s customers to understand their needs better., and lead strategic planning, brand upgrading, enterprise top-level structure building and internal system design. Stating a point on her job role at UDN, she shares – “I will adhere to the concept of sustainable innovation, which will help UDN continue to promote innovative research and development in the fields of plastic reduction, new material application and user experience”. She continued – “We aim to be a Tube specialist, helping our customers to make the product that consumers would love at first sight”.
Always there to Care
An Experienced Operation Head with a demonstrated history of working in different industries multi-culture business, Ms. Cynthia carries forward her expertise to give her best at UDN. Also being skilled in Negotiation, Operations Management, Sales Management, and Entrepreneurship network, along with having strong business development mettle, Ms. Cynthia is also well-versed with Human Resources focused in Management, Business Administration and Secretarial.
Especially when UDN was in need of a quality leader who could drive everyone out of the uncertainty and hardship which came along with the pandemic, Ms. Cynthia readily helped UDN establish effective procedures to deal with COVID and implemented several employee care measure. From disinfecting daily, to providing epidemic prevention supplies such as masks and medicines for infected employees, or even giving the sick – sufficient rest and recovery time, under Cynthia’s supervision several employee care measures were implemented. Sharing a point on what was learned during the pandemic phase at UDN, Cynthia states – “We will continue to improve the system for responding to COVID or any other crisis upcoming and prepare any adequate epidemic prevention as usual”. Through the conversation with her, she also spoke about how UDN is planning to encourage everyone at UDN with business trips and face to face meetings with their customers, and how they are planning to exhibit overseas to let the team get back on track.
Always ensuring to meet the clients, the marketing department of UDN distributes customer questionnaires every half year, through which the Company collects customer feedback, and continuously improves their quality of services based on the feedback. To ensure the quality of the products, UDN carries out strict quality inspections, constantly improving the quality standards, and introducing new equipment to improve production efficiency.
Moreover, paying attention to market changes, the R&D team develops products according to the market demand, and works towards an idea. The R & D team coordinated regularly with the clients, involving them in the developing process. Also, in terms of improving the competitive advantage of enterprises and expanding the market share, UDN believes in helping their customers to put up the product value in the right way.
Plans at UDN going down the lane
Under Cynthia’s leadership UDN is planning so many more business trips and brand development meetings with their customers and suppliers, and they are planning exhibitions overseas to let the team get back on track. Meanwhile, UDN is trying to expand more markets globally. Also, with the revolutionarily one-piece tube with mono material, which is the environmentally friendly packaging launching, UDN looks forward to keeping track of a better way to promote the product line, and help their customers succeed with their brand by using good quality, better user experience, and outstanding packaging.
Life beyond UDN
A proud mother, Cynthia loves spending time with her daughter, as she feels she gets to learn several new things along with her little one. She’s an all-rounded person who knows how to prioritize work over family or vice-versa, as she believes it is very hard to balance life and work but she’s in good support of her families and her little one, so she can shine wherever she wants.
Talking about her endeavors apart from serving at UDN, she shared that from 2012 to 2014, as part of the founding team, she developed more than 20 national elderly vacation apartments and bases. Also, in 2014, she founded the brand “ALEXANDER’S Ice Cream”, which is valued at nearly 100 million RMB, and in 2021 – she founded Bay Area Network, which aims to seek high-quality talent, capital and business channel resources for science and technology entrepreneurs in the Greater Bay Area.
Being that person who understands the whole world is undergoing rapid change, Ms. Cynthia strongly believes that leaders should constantly learn cutting-edge knowledge to lead the team and employees to become market leaders.. Thereby, she keeps paying attention to the future development trend of the industry and constantly updates her knowledge base by learning from higher experts. She loves connecting with elites ranging from younger generation to seniors, learning something new and unique from each individual/entrepreneur she meets.
Progressing Towards Change
Even though the beauty industry is meant for women and by women, the top cream of the decision making personnel is still male dominated. But Cynthia talks about how at UDN, due to the focus laid on women’s career development, there is a great rise in the proportion of female employees and management at UDN. From her perspective, Ms. Cynthia feels the main problem of women in the workplace is the lack of self-confidence, and therefore, she wants women leaders like her to encourage women around them to grab on-to opportunities, and bravely accept challenges in the workplace. Also, with the increasing education level of women, and more social attention on women leaders, Ms. Cynthia strongly believes that the society will be open to see more fairness, and women leaders will take up decision-making responsibilities in the future.
Lastly, adding an open message to those several young girls and boys who are working really hard to make it to the top, Ms. Cynthia adds – “I don’t really think there’s a particular routine to succeed, but there’s always a lot to learn from your mentors”. “Keep leaning, keep being eager to learn, no matter how old or how much you achieve – Keep an open mind, discuss with people but don’t argue, respect every opinion. Know who you are, know what you are capable of, know your position, don’t be arrogant”, she concludes.
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